Inauguration of ASOMI HAAT Outlet Boosts Market Access for SHG Artisans
Guwahati, May 30, 2024: A significant milestone was achieved on May 29th as a new outlet of ASOMI HAAT, a platform dedicated to showcasing and selling products crafted by Self Help Group (SHG) artisans, was inaugurated at COCO SECTOR III, Noonmati. The event, graced by notable dignitaries including Ms. Swati Sharma, Joint Secretary of NRLM, MoRD, Government of India, and Dr. JB Ekka, Principal Secretary of Rural Development, Government of Assam, marked a pivotal moment for local artisans.
The establishment of this outlet serves as a testament to the empowerment and market connectivity facilitated by ASOMI HAAT. Through this platform, SHG artisans have found avenues to promote their products, bolstering their confidence and enhancing market linkage. The presence of esteemed personalities at the inauguration underscores the significance of such initiatives in fostering socio-economic growth at the grassroots level.
The ASOMI HAAT outlet will feature a diverse range of products meticulously crafted by artisans hailing from various blocks under DMMU Kamrup Metro, ASRLM. From exquisite handloom and handicraft items to brass metal products and innovative creations using jute and water hyacinth, the outlet promises a treasure trove of artisanal excellence. Additionally, patrons can indulge in a delectable array of food items including mushrooms, cookies, pickles, and juices, alongside exquisite handmade jewelry and traditional Assamese adornments.
Notably, customers can expect competitive pricing without compromising on quality, ensuring a rewarding shopping experience while supporting local craftsmanship. The inauguration of this outlet not only amplifies market access for SHG artisans but also fosters a culture of appreciation for indigenous artistry and sustainable livelihoods. As ASOMI HAAT continues to flourish, its impact on empowering artisans and promoting cultural heritage remains steadfast, serving as a beacon of hope for inclusive development in the region.
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